Pop Materials | Escents

Point of Purchase Materials (POP) Posters, Displays, Tags, Signs & Cards.

{ Signs that answer customers questions and guides them in their journey }

Escents, a luxury bath, and body company, needed new visual merchandising pieces based on the market’s new demands, new store merchandising, and monthly promotions.

Making shopping easier. Escents has a huge variety of products and promotions and featured products can get lost. We needed to attractively guide the client to thru the store so they don’t miss our promotions. For the store merchandising, we designed elegant gallery headers, posters and talk cards which were fully integrated with the colorful product and brand standards. We designed for the monthly promotions posters, stands, shelf lips, vial-cards, and flyers to showcase the promotion, all consistent with the brand guidelines. Pieces were easy to pack, transport, and unpack with instructions for assembly, display, and disposal. The visual merchandising pieces supported their eight stores and the wholesale market.

This visual merchandising pieces and POP materials supported their eight stores and the wholesale market.