Identity | Brand Design & Strategy

Identity, Trade show booth, Collateral Material & Uniforms

{ When delicious meets healthy }

Yo-good a healthy frozen yogurt concept, was in need of a brand image, collateral material, and website as the owner was going to a trade show to promote the franchise. After brainstorming and compiled a competitors analysis, we came up with the name yo-good. The word is a nice combination of the words yogurt and wellness/nutrition “good for you”. The logotype was inspired by the shape of the actual frozen yogurt cone. The red was selected as the most popular flavor was strawberry. The selection of the script typeface was to convey friendliness and openness.

The pieces designed included: Name, Logo, Illuminated Signs, Posters, Banners, Trade Show Booth, and Uniforms.